Revival of Income-Generating Activities for the “Happy Women Kavresthali” Group
Published on: 11/10/2018
Through its very ambitious women’s empowerment program, VIN seeks to empower women socially and economically through education, life skills and income generation initiatives. Under the latter component, women’s entrepreneurship development project resulted in the creation of several handicraft groups. This week, long-term EU Aid volunteers Chiara and Patricia, visited the bag-making group “Happy Women Kavresthali” to help revive their business, currently at a standstill due to the plummet of market sales.
The five women present at the workshop received basic notions of market and income generation. Morgane, an international volunteer, took them through an overview of market evaluation techniques, product, identity, and marketing, income and revenue generation. They learned how to survey the market, identify customers and emphasise their unique value position. To enhance the visibility of their work, it was proposed to develop local partnerships with experienced organisations; for example, the Association of Craft Producers, a Kathmandu-based organisation, provides design, marketing and technical services to low-income Nepalese craft producers, distributes their work and helps them to get fair wages and other benefits.
To foster a sense of identity and create more excitement, the women engaged in a brainstorming exercise. They took turns at drawing their ideal logo, they imagined new designs for their bags combining the traditional crafts, i.e., the Nepalese Dhaka fabric, with modern, best-selling designs that would result in marketable products.The creative group interaction and the final hand-holding exercise rekindled the women’s desire to create beautiful bags and open to the opportunities lying ahead.